Mobile app design and development have gained significant recognition over the years. Mobile applications have become a part of our daily lives. Mobile applications fulfill the daily needs of individuals from entertainment, communication, productivity, and shopping. Recently, mobile app development in Australia has gained significant popularity, particularly in the New South Wales region. Sydney has been the hub of technological innovation in Australia with many app design and development companies operating. From these companies, every day new apps are being designed and developed fueling the continuous growth of businesses across Australia. We explore the top 10 most popular mobile apps in Australia in 2023 as per the app store rankings.
- Temu: Shop Like a Billionaire
Temu is the new e-commerce marketplace that has been creating hype all around the world for its low costs and pricing. Owned by PDD Holdings in China, it went live in September 2022 in the United States. Temu launched in March 2023 in Australia and become the number-one downloaded mobile app in the region. Temu has innovated the way online shopping has been done by connecting customers directly with suppliers in China and providing shipping services. With low operational, manufacturing, and labor costs in China, product prices are kept low. Hence, Australians have been really shopping like billionaires making Temu the number one app on the app store.
- myGov Australia
One of the most used applications in Australia is the state-owned myGov app enabling users to access all government services. It allows users to get government services online in one place also linking them to Medicare, Centrelink, and Child Support. All Australian citizens have an online portal in the form of myGov that acts as a liaison between government and citizens. If the users require to connect with any service, the myGov account acts as a one-stop solution. For this reason, it is one of the most popular applications in Australia in 2023.
- KFC – Order On The Go
Australians are not that fond of fast food or quick-service restaurants. About one in five Australians eat fast food twice a week. However, Australians as per a survey were likely to eat from American restaurants with McDonald’s ranking at one and KFC at two. In 2023, KFC – Order on the Go was among the most popular app with a 23% market share in Australia. Over the past year, the app has gained 6 spots in the ranking to reach #3 in the app store.
- Ticketek AU
When thinking about event ticketing companies in Australia, Ticketek comes first to the mind of every Australian citizen. Founded in 1979 in Sydney, it has become the number-one ticketing company in the country. Since Australia holds many global festivals including sporting events, Ticketek is one of the most popular mobile apps in Australia. With the users having to skip the hassle of standing in queues to book tickets, they prefer to book tickets through the app and pay online to book their slots at their favorite event/concert. With many app design and development companies in Australia, competition for Ticketek might be increasing in the future.
- TikTok
The global sensation TikTok is a short video hosting service owned by the Chinese technology and internet giant ByteDance. TikTok is one of the most popular apps worldwide with more than 1 billion downloads. It is only succeeded by Facebook and WhatsApp having over 5 billion downloads each. TikTok has revolutionized short-form content allowing users to post 1-minute videos to entertain the global audience. In Australia, TikTok has been used as an important marketing tool with more than 0.4 million active business users monthly. App design and development companies such as Design Vikings can use TikTok as a marketing medium to promote their offerings across Australia.
- 9Now
9Now is one of the most popular streaming services in Australia. It provides on-demand video and catch-up TV service owned by Nine Entertainment in Australia. It also provides live streaming of news through its application. 9Now provides a service for users to get informed and entertained from a single platform, and hence it is among the most popular applications in Australia. In 2023, the app gained 2 places to be ranked #6 on the app store. For both Android and iOS users, 9Now is a preferred and favorite application.
- ReelShort
ReelShort is a revolutionary streaming service that is popular in Australia and has gained significant attention in 2023. It has revolutionized the streaming game with 1-minute episodes having 10,000+ episodes airing as mini web series. It offers original content exclusive to the ReelShort app and gets rid of the tiresome and repetitive content on subscription-based apps. The app is owned by NewLeaf Publishing and developed by Crazy Maple Studio which is an app design and development company based in the USA. With something new to offer, ReelShort has cemented its place in the streaming market with over 1 million downloads.
- Google Wallet
Google Wallet is a digital wallet integrated with Google Pay services that make contactless and cashless payments easy. Users can scan the QR codes on the merchant’s terminal and make payments for the products/services purchased. After the Coronavirus pandemic, contactless payments and Google Pay services have gained significant attention in Australia. Hence, Google Wallet has become a popular and trusted app in Australia. Users now don’t need to carry cash in their pockets, instead, they use Google Wallet to save money and make payments through G-Pay whether they go to the gas station or grocery shopping.
- Disney+
Among streaming platforms, Disney+ is the sole service in the top 10 applications per rankings on app stores in Australia. With content from Marvel, Disney, and Pixar available for $13.99/month or $139.99/year, the streaming service is among the most popular applications in Australia. Australians have unlimited access to exclusive originals and regional content with unlimited downloads. All of the content is ad-free which makes Disney+ a fan favorite and among the most popular applications in Australia.
- WhatsApp Messenger
WhatsApp messenger is the most used instant-messaging application worldwide and the case is no different in Australia. With more than 5 billion downloads globally, it is among the top-rated and best IM apps. Australians use WhatsApp daily and it has become an important part of their daily routine. Take a random Australian citizen and check their phone, you will surely find the WhatsApp messenger there. It has become the cornerstone of communication between individuals. It does not only allow instant messaging but also allows sharing of media through videos, images, documents, contacts, locations, etc.
The top 10 most population mobile applications in Australia belong to different categories. However, the top spot is retained by Temu, and it is not going anywhere in recent times. Secondly, the government application myGov is also among the most popular mobile app for citizens to access government services. These apps should retain the top spots because these services are among the most frequently used apps. If you are looking for a groundbreaking application in Australia, get served by the best app design and development company in Sydney and Australia with Design Vikings.
