Business cards are small pieces of paper containing the name of a company or individual along with the contact details. But they are so much more than just pieces of paper sharing contact information.
Luxury business cards are created such that they make a good first impression on the recipients about the brand. Businesses can use business cards in different ways to drive the attention of prospective customers.
In this blog, we are going to list how luxury business card printing can be a potent marketing weapon for your business.
- Creates a Robust First Impression
Creating a strong first impression is important for brands since people these days have shorter attention spans. You just have a few seconds to impress people when they are visiting your official websites. With business cards, you can tell your recipients about the card that you are running the business professionally.
But make sure that you thick paper for your business card and choose colors, typeface, logo, and images, strategically. Studies have shown that people tend to hold on to colored business cards for a longer time in comparison to black and white cards.
- Conveys the Brand Message
With unique design ideas for your luxury card printing, you can capture the spirit of your business. The card’s design tells the clients about the kind of business you are running.
For example, if you are an architect., you can convey the message of the brand by sticking to a clean, simple, and modern design. If the brand has to be projected an informal and friendly image, your card design might have some fun elements.
However, ensure that you know the brand message, precisely.
- Represents the Brand Nicely
Custom luxury card printing of the best quality can help in building the desired brand personality. With it, you can ensure your clients see you as a credible and trustworthy business. So, the card serves as a representation of your company.
In case you are using the cards strategically, it will showcase the brand to potential customers professionally. Thus, make sure you are conveying the brand message well in the card.
- Stand Out from Competitors
With business cards, you can make the brand stand out from your competitors. Business cards have to stand out if you want them to grow in this competitive market. An attractive and memorable card design can make the brand recognizable to your clients.
Even though you want your design to be unique, it should not be difficult to read. Also, make sure that the cards have the necessary details, such as mobile number, email address, etc.
- Use the Card as the Referral Tool
Most business cards have blank spaces on the back. Several businesses are adding information on the back side of business cards.
The details are about the things customers might be interested in. However, one of the best things to do is use the blank space for creating a referral program. All you have to do is mention at the back that you are accepting referrals. Then, you have to write down something, which will encourage them to give you the email IDs and other contact details of people who can be your prospective customers. Thus, you can make a few more deals.
- Add a Call-to-Action
Business cards today have call-to-action for clients. It is a powerful marketing tool since it encourages your potential clients to take the necessary to avail the products or services you have to offer.
Often, brands include discount offers in their business cards. While others add a QR code to the website page.
- Give Cards Along with Gifts
You can use your business card for pasting them with festival or birthday gifts you give to your clients. And who doesn’t like getting gifts? When a business card is stuck or attached to a present, the card tends to get noticed more. Another option is to stick the cards on the bulletin boards of banks or grocery stores.