Did you know that website design accounts for 75% of opinions about credibility? For your audience to form a favorable first impression of your company, you need a website that is both beautifully designed and easy to navigate. But where do you begin?
We do almost everything online these days, and shopping is one of them. Because of this, there has never been a better time to be in eCommerce than right now.
You need an eCommerce website if you sell anything these days, whether it’s sneakers, salad dressing, or something in between. You can build your brand, connect with more customers, and sell more products through an eCommerce site, but only if your site is designed well.
11 Effective eCommerce Web Design Tips to Improve Visibility
- Make your website mobile-friendly to attract all customers
Shoppers from all platforms, especially mobile, will visit your website. In actuality, 76% of people shop on their smartphones, and 90% have bought something using one. But you’ll lose out on possible company sales if your website isn’t mobile-friendly.
You must use responsive design in order to adhere to this eCommerce design best practice. Your website may adjust to whichever device a person uses thanks to responsive design. For the optimal user experience, your website will scale to fit the screen of the device.
A mobile-friendly website is essential for appearing higher in search results. Since Google switched to a mobile-first crawling system, you must have a mobile-friendly design in order to rank in search results stem, you must have a mobile-friendly design in order to rank in search results. Therefore, you must employ responsive design if you want consumers to find your products when they search.
- Use white space on your site to keep it clean
Use white space on your site if you want to know how to make a successful online store. Leaving white space on your site helps keep it clean and well-organized. When you use white space, you help people keep their attention on what’s most important.
It is the most trendy eCommerce web design India. Because most of the company uses it as a trendy way to highlight information.
- Make your navigation simple to maintain customers’ interest in shopping
The navigation of your website comes next on our list of eCommerce website best practices. Customers surf your website using the navigation to find the right products. Your visitors will struggle to discover what they need on your site if your navigation is not clear and straightforward to use.
As you saw product filters on Amazon etc., they group their products into broad categories like men’s, women’s, and kids before going into more detail under each tab. There are subcategories arranged by product type inside each category, such as shoes, clothes, and accessories.
It is simple for customers to locate what they need thanks to this website’s organizational structure. Therefore, attempt to make it simple for your audience to find what they need while creating the navigation for your e-commerce store. Include ordered subcategories beneath each broad category title.
To determine what works best, you could wish to experiment with different configurations for your audience. You should make sure to add a product search bar to your navigation, in addition, to properly structuring it.
- Use high-quality images
Having professional images of all your products (and images of your products from multiple angles) goes a long way toward instilling confidence and trust in your customers. They are more likely to buy if they are confident that they know what they are doing.
However, if there are no images of the product they want to buy (or only a single, low-quality image), they will be more hesitant to purchase and your conversions will suffer as a result.
- Reduce stages in your checkout procedure to speed things up
Making your checkout process as efficient as possible is a crucial component of eCommerce design best practices.
You don’t want to pass on the sales that occur when customers add items to their shopping carts. Although cart abandonment is to be expected, if your checkout procedure is difficult, your rate may be much higher.
Avoid including extra stages in your checkout process while designing it. Making the checkout process as simple as possible will encourage customers to convert. One of the biggest errors businesses make is requiring customers to create a profile before checking out.
Making users create a profile adds an extra step that requires them to enter some of the same information they would for a purchase. Furthermore, some people may be hesitant to create an account right away. They could be first-time buyers who want to check if they enjoy your products before establishing a dedicated account.
Scannable content is trending
According to studies, most website visitors only read about 20% of the text on any given web page. Instead of reading content word for word, they scan the text for key information so, if you want to get your point across (and drive sales), make your content scannable.
Break up your content into scannable chunks, whether it’s product descriptions, blog posts, or an “about us” page. Keep sentences and paragraphs short; use bolding to highlight important information, and bulleted lists to break up long blocks of text.
The easier it is to scan your content, the more likely your audience will absorb it. An eCommerce development company India will know how to make any content effective and scannable.
- Add the feedback and reviews of the customers
Look for ways to show your potential customers the positive feedback you’ve received from your existing customers when designing your eCommerce site. Include a rating section where customers can rate your products (and then get as many 5-star reviews as you can).
Add a testimonials section with customer photos and a quote or two about how much fun they had working with you. Request that customers review your products and tell you what they like about them before posting them on your blog.
The more visitors to your website see that other people have had a positive experience shopping on your site (whether through reviews or testimonials), the more trustworthy you’ll appear—and the higher your conversions will be as a result.
- Maintain your product organization
To make it as simple as possible for users to find the products they seek.
You should keep your website’s products organized into specific categories.
To simplify the search process, categories should be easily accessible via a menu bar.
This can also provide users with access to product categories they were previously unaware of.
- Add feature of search bar
Many of your website visitors will most likely have a specific product in mind when they arrive at your site.
Having a search bar allows them to quickly find the product they want without having to scroll through pages of information they’re not interested in.
If a user can’t quickly find a way to search your site for the product they want, they’re more likely to look elsewhere.
To make it as quick and easy to find as possible, your search bar should appear near the top of your website, often in the right-hand corner.
- Users should be able to filter products
In terms of search bars, you can improve your eCommerce site’s search features by including filters.
Nothing is more frustrating than finding the perfect pair of shoes online only to discover that the store does not carry your size.
Allowing users to filter your products is the most effective way to avoid this trap. Size, color, brand, and price are popular search filters.
This enables users to search your website for the product they want while also ensuring that the results they see are as specific to what they want as possible. Making the navigation as simple as possible.
- Grid design for understanding
Grid-style layouts work best for eCommerce sites and most websites in general. When users are browsing products, keep them organized in rows and columns.
Just don’t put too many different products in one row. To make your product catalog pages visually appealing, we recommend only three or four products per row.
Leaving plenty of white space around each item allows people to breathe and clearly distinguish between products.
Best eCommerce Development Company in India: FODUU
Designing an e-commerce website can be difficult, but now that you’ve learned the top web design tips for e-commerce, you’ll have everything you need to create a site that not only looks great but converts like crazy.
So, what are you holding out for?
Use these suggestions to give your online store the facelift it deserves.
At FODUU we are an eCommerce web design company in India offering effective and user-friendly eCommerce websites for our global clients at an affordable cost in India.