Global SEO (Search Engine Optimisation) allows you to create and optimize the website content to reach your target users in markets worldwide. With global SEO, you can reach a larger user base who are running searches in their home countries and in their native languages. It can also help your language rank higher in local SERPs, which can give your conversions a big push in the right direction.
Why International Businesses should Use Global SEO
If you are an international business with global operations, it makes perfect sense that you should employ some of its best practices. Global SEO brings about a host of benefits, including these three main ones:
To Increase Visibility in Local Markets
One of the main reasons to use international SEO is that you will gain visibility in local markets. When you tailor your web page content to your audience, it is more likely to show up in local SERPs. The same goes for ensuring your keywords fit the local culture and language. The increased visibility can help draw more users in.
To Enhance User Experience
After drawing in your users, you need to figure out how to keep them on your site or keep them coming back. One thing you can do is to make sure they can find what they are looking for. When your page is in the local language with relevant keywords and has accurate information, there is a higher chance users will be satisfied.
To Increase Conversions
If you are an e-commerce website, localizing your online shop can also increase conversions. Let your users know that they can shop confidently in their currency and receive shipments locally. This encourages them to check out and allows you to maximize your ROI.
4 Reasons to Choose a Global SEO Agency
To best execute an SEO strategy, many people flock to agencies if they do have in-house resources. This is especially true for large-scale projects that require lots of dedicated local staff, expertise, and attention. In these situations, many businesses choose an international agency that offers global SEO solutions for five reasons:
1. Strong Knowledge of SEO Best Practices
The first advantage of outsourcing to an agency is that they have knowledge of SEO best practices. You will feel safe in capable hands and understand local search engines well. This is especially important if you are targeting markets where Google is not the main search engine.
A good example is South Korea. If you are thinking of expanding your online shop to the South Korean market, you must optimize for their local search engine – Naver. Similarly, in China, Baidu is the search engine that reigns supreme. International agencies understand the nuances and know what local search engines are looking for, which is a necessity.
2. A Better Understanding of Local Markets
Executing a successful SEO strategy requires lots of research beforehand, especially in the local market. An international SEO agency with different divisions and local teams will likely have a strong understanding of your target markets. The chances of having native speakers on the team who can work on your project are also much higher.
This is vital if you are looking to optimize your on-page content. You should never rely on machine translations of copy on your site if you want to produce pages that will rank. International agencies with local copywriting teams can help you create natural, grammatically correct content that fits users’ search intents that will not tarnish your brand’s reputation.
3. Ability to Implement Technical SEO Elements
If you are planning to create localized pages using codes and hreflang tag attributes to alter your sitemap, things could get complicated. This is where an international SEO agency comes in. Having an expert in technical SEO to deal with these complexities can prevent you from making potential mistakes that can ruin your site structure and its performance in SERPs.
A global SEO agency can also detect issues within your existing site and propose solutions to fix them. Even though their main goal is to help you localize your pages, they may recommend you compress images or remove pop-ups to increase page load speed. This is an additional bonus that can help your site rank higher in local SERPs.
4. Possibility of Offering Other Marketing Services
Finally, depending on the SEO agency you choose, SEO may not be your only area of expertise. The agency may also offer other digital marketing services, such as pay-per-click (PPC), social media, and display advertising. If you need any of these services down the line, you can have one comprehensive account manager looking after your digital performance.
How to Choose a Global SEO Agency for You?
If you are ready to take the step and choose a global SEO agency for your business, you can consider the following factors to find one that will best suit your needs.
Your Business Niche
You should consider what your business niche is and whether an SEO agency has any experience running campaigns and optimizing websites in your niche. This is important, as they have a deeper understanding of target user behaviors in your locality for your niche, which can lead to them making better-informed decisions.
Understanding of Your Target Markets
Next, you should see whether the agency you choose has offices or teams with knowledge of your target markets. Do they have native speakers who can help you rework your pages and select the most relevant keywords? Do they have operating offices in your target country? Do they have valuable SEO insight into your target landscapes?
Of course, you must consider the cost. Do their offerings fit your budget and are you happy with how they spend your budget? SEO is a long game, and it will take months for accurate results to show. Therefore, many agencies will ask for you to sign a contract for at least half a year with monthly retainers. You should be aware of the costs upfront and be able to pay them.
Experience and Reputation
You should also ensure that your agency has substantial experience. Look at their client list, how many years they have been around, and whether they are a source of thought leadership within the industry. It also helps to look at the agency’s reviews online to get a feel of their company culture and what their employees are like. This is vital, as this will determine how your partnership with the agency will go on a day-to-day basis.
Past Success Cases
For reference, it is also wise to look at past success cases from the agency. This will give you excellent insight as to whether they can truly help your business. It can also indicate in which areas and markets the agency does its best work.
Finally, you should choose a global SEO agency that is realistic about what they can achieve. Even though it can be tempting to go for agencies that can promise you the moon and the stars, the truth is, no one can guarantee results. SEO is also a long-term process, so you should avoid agencies that promise to deliver spectacular rankings in less than three months.
Ready to Get Started?
If you are an international business owner who is looking to take your company to the next level, reaching out to a global SEO agency may be the right next step. Just remember that while many agencies can deliver stellar results, it takes time, and you cannot expect dramatic results overnight.
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