Social media has taken over a lot of our lives in recent years. It’s a great way to stay connected with friends and family, but it can also effectively promote your business. It’s a powerful marketing tool that can help you reach a wider audience and build relationships with potential and current customers.
However, social media can also be a bit of a time suck. If you need to be more careful, you can spend hours scrolling through your newsfeed or refreshing your page to see if anyone has liked or commented on your latest post.
To avoid this time suck and make the most of your social media marketing, it’s important to have a content strategy. That means creating a plan for what you’re going to post, when you’re going to post it, and how you will promote it.
Still, trying to figure out where to start? Here are the social media content ideas to help you fill up your content calendar:
- Share an Industry Update
Keep your followers up-to-date on what’s happening in your industry. If there’s a new development or trend, share it with your followers and explain why it matters to them. Sharing the latest industry news also helps to position you and your business as thought leaders. It shows that you’re cutting-edge and always looking for ways to improve your products or services.
Also Read: How to boost views on Instagram by doing less Work?
Your followers want to know what’s going on with your company. Share the news with your followers, whether you’re expanding into new markets, launching a new product, or hiring new talent! Keeping them in the loop shows that you value their interest and want to keep them updated on your company’s progress.
- Share a Behind-the-Scenes Look
People love getting a sneak peek into what goes on behind the scenes of businesses they love. Give your followers a glimpse into your world with photos or videos from company events, product launches, or even just a day in the office. Let your followers be behind the scenes of your business. Show them what goes into making your products or services, or give them a sneak peek at upcoming projects. This type of content helps to humanize your brand and make it more relatable to your followers. It also helps to build brand loyalty.
- Spotlight a Team Member
Your team is made up of individuals with unique skills and personalities. Why not showcase that by spotlighting a different team member on your social media channels every week? You could do a quick Q&A session or share fun facts about each team member. It aids in building team morale and shows your followers the faces behind your brand. Spotlighting a team member also helps to build a personal connection with your followers. It also helps humanize your brand and make it more relatable to your followers.
- Customer Testimonials and Reviews
Customer testimonials and reviews are a powerful way to build social proof for your business. When potential customers see that others have had positive experiences with your brand, they’re more likely to want to do business with you. You can also award freebies or discount codes from sites like CouponGot to those who write a good review of your business on social media. Customer reviews are very important for small businesses, so don’t be afraid to ask your happy customers to leave you a review on your preferred platform.
- Expert Interviews
If you run a blog or podcast, consider interviewing an expert in your field as part of your content strategy. It is a great way to provide valuable, informative content for your audience while promoting your brand. Interviews also tend to be very shareable, so they can help increase your reach on social media. Promoting your interviews on social media in advance can be a good idea to generate interest and get more people tuning in. It also allows you to interact with potential guests and get to know them better before the interview.
- Live Videos
Live videos are a great way to connect with your audience authentically. They can also be very effective at driving engagement, as they are often more exciting and engaging than other types of content. Live videos also tend to be very shareable, so they can help increase your reach on social media. Coming live on social media to talk about your brand or products, answer questions from customers, or give a behind-the-scenes look at your business. It helps you connect with your audience and create more loyalty among your followers.
- Product Teasers
Start building anticipation by sharing sneak peeks on social media if you have a new product or service launching soon. Give your followers a taste of what’s to come, and include a call-to-action telling them when and where they can buy the product. You can also use product teasers to increase the reach of your social media posts – make sure to include an enticing image or video along with your teaser text to get people’s attention. You can also offer discount codes or coupons from sites such as to the early adopters who buy your product after seeing the teaser.
- Share a Case Study
Case studies are an excellent way to show off the results you’ve been able to achieve for your clients. If you have an interesting case study that you can share, be sure to post it on your social media channels. It will help potential customers see what you’re capable of and give them confidence that you can help them, too. Case studies also tend to be very shareable, so your current clients and followers can help spread the word about your business. It tends to be a win-win-win situation!
- Spotlight a Customer or User
Your customers and users are the lifeblood of your business, so why not showcase them on social media? Share a customer story, testimonial, or feature a user in a case study. It is a fabulous way to show off the success of your current clients and customers while giving potential new ones someone to identify with. Customer and user stories are also generally very shareable so you can get great organic reach with this type of content.
- Get Personal
Your social media followers want to know you and your business more personal. Share behind-the-scenes photos and videos, or give them a peek into your company culture with employee spotlight posts. These posts help humanize your brand and make you more relatable, making people do business with you. Personalization also goes a long way on social media- use relevant hashtags, mention other businesses and influencers in your posts, and generally be friendly!
- On a Final Note!
Social media is a big part of marketing today and in the upcoming years. By starting and filling up your content calendar with great ideas, you’ll be ahead and on your way to social media success.
Do you have other content ideas that have worked well for you on social media? We’d love to hear from you!